OEM BMW 318ti Parts and Accessories

The BMW 318ti's launch in the US was untimely. When the supposedly popular car was brought from Europe around 1994, pickup trucks and SUVs were all the rage. It would seem that this practical hatchback had nothing on its more famous competitors, despite its fame in another continent. In fact, sales didn't go well primarily because it was contending against non-luxury brands for a car type that isn't meant to be luxurious.

To be fair, the 318ti's base MSRP at the time made it the cheapest BMW available in years, offering comfortable cargo space as well as the base 3-series stoutness, handling, and quality. Though, the price point was still higher than its competition, putting it lower in the rankings for their preferred hatchbacks. In the end, only under 25,000 of this model was sold in the US for the whole year it was out.

The model's initial lack of sales in the market is good news for drivers who are looking for unique but relatively cheap ways to get into the BMW brand. The 318ti's parent 3-series had two trim levels, while the Touring (the T in 318ti) was around 8 inches shorter than the others. Of course, each trim has its own additional features.

Considerably, the 318ti came back around 2001 to 2005 when they changed some of its design in an attempt to gain more buyers. This included implementing rounded headlights in the middle and wider ones on the outer sides. Its short run is telling that this strategy wasn't enough. Though since then, many enthusiasts believe that it's easily a cult classic thanks to its versatility.

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